Keeping Your Campaign From Drowning in Legal Issues
Ready to present that awesome new campaign to your client or your boss,
but afraid legal will just water it down?
What if you already knew what the lawyers were thinking?
Amy Marino, Intellectual Property attorney with Williams Mullen, will provide tips on how to avoid common legal pitfalls before presenting an idea that can’t be executed or causes a legal nightmare for your client or company, including:
> Making sure brand and product names, taglines and creative concepts are available and not already protected by others;
> Saying great things about your client or your company and products without being accused of false or misleading claims;
> Having the proper licensing and usage rights for talent, music, artwork, video, and other content especially in today’s user-generated world;Selecting domains that are available and integrate with your big idea; and
> Preventing your client or company’s original ideas and creative content from being ripped off by others.
Amy Marino is a partner on Williams Mullen’s intellectual property team where she counsels agencies and clients on helping them protect their brands and creative assets. She works in copyright and trademark issues, domain name disputes, trade secrets, unfair competition, false advertising, employment issues, contract disputes, and other IP issues during due diligence and brand portfolio review.
As an accomplished pianist and vocalist, she devotes significant attention to the practice of entertainment law. Amy has more than ten years of working experience in the music industry, both on the business side, licensing and collecting royalties through international music rights societies, and on the legal side, representing prominent, Grammy-winning recording artists, songwriters, producers, managers, record labels, publishers and well-known media companies.
Thursday, November 13, 2014
McCormick & Schmick's, Virginia Beach Town Center
The Advertising Federation of Hampton Roads (AAFHR) is a volunteer service and social organization with membership open to anyone in the Hampton Roads advertising community.
Since its founding as the Norfolk Ad Club in 1939, members from area advertisers, advertising agencies, media outlets and businesses have donated time and services to help raise money for the betterment of the up and coming creative talent. Without the support of our members, businesses and volunteers, this Ad Club would not exist.
From networking opportunities to great speakers, from member benefits to legislative lobbying efforts, membership in AAF Hampton Roads is an investment in your business and in yourself.
WHAT WE DO:
AAF Hampton Roads protects and promotes the well-being of advertising in our market through self-regulation with a unique, locally coordinated grassroots network of advertisers, agencies, media companies, suppliers, independents, and college chapters.
Bring members together to yield creative business solutions.
Protect and promote advertising at all levels of government through grassroots activities
Educate members on the latest trends in technology, creativity and marketing
Present the industry with its future leaders
Honor advertising excellence
Promote diversity in advertising by encouraging the recruitment of people of diverse cultures
Apply the communication skills of its members to help solve community concerns
Network, network, network!
We hope that you will consider joining us by becoming a member of AAF Hampton Roads. View the AAF Hampton Roads membership application online today!
We also invite you to visit the American Advertising Federation website to learn more about the overall national AAF organization and to explore some of the benefits of membership. To learn more about our organizations chapters in Virginia, North Carolina, and South Carolina, visit the AAF District 3 website.