Nielsen Presents: Ratings Stabilization Methodology
McCormick and Schmicks
April 30th, 2015 11:30am - 1pm
Looking to “stabilize” its local TV measurement, Nielsen has announced a number of new initiatives. Nielsen says it will start up “ratings stabilization” on July 30 in local people meter (LPM) markets. The statistical technique will be used “to mitigate ratings fluctuations that are caused by panel variability, as opposed to true differences in viewer behavior.” - mediapost
Nielsen's New TV ratings system which goes into effect in October. They are replacing the diary system with new Demo Assignment methodology and are introducing Ratings Stabilization Methodology.
Prabhakar is an Account Manager
on the Local Media Client Solutions team. She has been with Nielsen
since 2008, working within a variety of client service roles in both
digital media and local television. Most recently, Courtney has been
managing local broadcast stations, cable companies, and rep firms within
several of Nielsen’s northeast local markets.
Thursby, VP, Sales Director for Client Solutions for the Northeast
Territory started her career at Nielsen in October of 2000. Staci has
worked closely with broadcast, cable and agency clients in the Northeast
as well as multiple clients in the Southeast. Staci brings agency
experience as well as local broadcast and cable experience to the
company. Staci offers a strong working knowledge of the media business
along with a solid understanding of Nielsen.
Saline works within Nielsen’s Data Science organization. She has been
with Nielsen since 2002, and currently serves as a point of contact when
technical consultation is needed within the company and also for our
clients. Misty resides near the suburbs of Chicago, Illinois.
- $40.00 for Non-members and $35 Guests registering by April 27th.
- $45.00 after April 27th or at the door.
The Advertising Federation of Hampton Roads (AAFHR) is a volunteer service and social organization with membership open to anyone in the Hampton Roads advertising community.
Since its founding as the Norfolk Ad Club in 1939, members from area advertisers, advertising agencies, media outlets and businesses have donated time and services to help raise money for the betterment of the up and coming creative talent. Without the support of our members, businesses and volunteers, this Ad Club would not exist.
From networking opportunities to great speakers, from member benefits to legislative lobbying efforts, membership in AAF Hampton Roads is an investment in your business and in yourself.
WHAT WE DO:
AAF Hampton Roads protects and promotes the well-being of advertising in our market through self-regulation with a unique, locally coordinated grassroots network of advertisers, agencies, media companies, suppliers, independents, and college chapters.
Bring members together to yield creative business solutions.
Protect and promote advertising at all levels of government through grassroots activities
Educate members on the latest trends in technology, creativity and marketing
Present the industry with its future leaders
Honor advertising excellence
Promote diversity in advertising by encouraging the recruitment of people of diverse cultures
Apply the communication skills of its members to help solve community concerns
Network, network, network!
We hope that you will consider joining us by becoming a member of AAF Hampton Roads. View the AAF Hampton Roads membership application online today!
We also invite you to visit the American Advertising Federation website to learn more about the overall national AAF organization and to explore some of the benefits of membership. To learn more about our organizations chapters in Virginia, North Carolina, and South Carolina, visit the AAF District 3 website.