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Nielsen Presents: Ratings Stabilization Methodology

McCormick and Schmicks

April 30th, 2015  11:30am - 1pm
Register Now!

Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. Nielsen says it will start up “ratings stabilization” on July 30 in local people meter (LPM) markets. The statistical technique will be used "to mitigate ratings fluctuations that are caused by panel variability, as opposed to true differences in viewer behavior." - mediapost

Nielsen's New TV ratings system which goes into effect in October. They are replacing the diary system with new Demo Assignment methodology and are introducing Ratings Stabilization Methodology. 

Courtney Prabhakar is an Account Manager on the Local Media Client Solutions team. She has been with Nielsen since 2008, working within a variety of client service roles in both digital media and local television. Most recently, Courtney has been managing local broadcast stations, cable companies, and rep firms within several of Nielsen’s northeast local markets.

 Staci Thursby, VP, Sales Director for Client Solutions for the Northeast Territory started her career at Nielsen in October of 2000.  Staci has worked closely with broadcast, cable and agency clients in the Northeast as well as multiple clients in the Southeast.  Staci brings agency buying/planning experience as well as local broadcast and cable experience to  the company.  Staci offers a strong working knowledge of the media business along with a solid understanding of Nielsen.

Misty Saline works within Nielsen’s Data Science organization.  She has been with Nielsen since 2002, and currently serves as a point of contact when technical consultation is needed within the company and also for our clients.  Misty resides near the suburbs of Chicago, Illinois.

Thursday, April 30, 2015


- Free to Corporate and Professional level members

- $40.00 for Non-members and  $35 Guests registering by April 27th.

- $45.00 after April 27th or at the door.


Read about AAF Hampton Roads below

The Advertising Federation of Hampton Roads (AAFHR)
 is a volunteer service and social organization with membership open to anyone in the Hampton Roads advertising community.

Since its founding as the Norfolk Ad Club in 1939, members from area advertisers, advertising agencies, media outlets and businesses have donated time and services to help raise money for the betterment of the up and coming creative talent. Without the support of our members, businesses and volunteers, this Ad Club would not exist.

From networking opportunities to great speakers, from member benefits to legislative lobbying efforts, membership in AAF Hampton Roads is an investment in your business and in yourself. 


AAF Hampton Roads protects and promotes the well-being of advertising in our market through self-regulation with a unique, locally coordinated grassroots network of advertisers, agencies, media companies, suppliers, independents, and college chapters.

  • Bring members together to yield creative business solutions.

  • Protect and promote advertising at all levels of government through grassroots activities

  • Educate members on the latest trends in technology, creativity and marketing

  • Present the industry with its future leaders

  • Honor advertising excellence

  • Promote diversity in advertising by encouraging the recruitment of people of diverse cultures

  • Apply the communication skills of its members to help solve community concerns

  • Network, network, network!

We hope that you will consider joining us by becoming a member of AAF Hampton Roads. View the AAF Hampton Roads membership application online today!

You can find AAF Hampton Roads on LinkedIn, Facebook, and Twitter.

We also invite you to visit the American Advertising Federation website to learn more about the overall national AAF organization and to explore some of the benefits of membership. To learn more about our organizations chapters in Virginia, North Carolina, and South Carolina, visit the AAF District 3 website.